Our Approach

We Listen.

Too many in our business are so eager to impress you with their knowledge, that they never take the time to simply listen and be attentive. Our goal at FWG is not to amaze you with our wit and wisdom, but rather to be amazed by you. After all, nobody knows your business or is as passionate about it as you. So, let us listen and learn before we speak.

We Think.

As strategists and consultants, it’s our job to ask questions. Whether you engage us to develop a segmentation strategy or a sales presentation, what makes FWG unique is the serious thought we devote to your answers. Who is the appropriate audience? What are their needs, preferences and proclivities? How can we best communicate your message briefly and impactfully? This is what we think about as we immerse ourselves in every engagement, no matter how big or small.

We Speak.

Obviously, the tangible heart of what we do occurs when pen meets paper (or more precisely, fingers meet keyboard). We steadfastly refuse, however, to follow the herd. It’s our contention that for far too long, business and investment jargon has held sway in this industry – to the point where both intermediaries and investors have simply “tuned out”. We believe in smart, straight-talk…words that are polished, but with an underlying truth and honesty that’s unvarnished.

We Deliver.

Simply put, we believe our end-product is superior because our process is superior. Sounds a bit smug and egotistical, we know. Then again, we did just inform you that straight-talk is our hallmark!

Some clients establish a retainer relationship with us, while others choose to engage FWG on a project-by-project basis. Whatever the relationship, however, both our process and our pricing are simple and transparent, and our adherence to agreed upon deadlines, nothing short of unyielding.